An AIMS Worldwide Company
 
StreetFighter Marketing, Inc. - Marketing Plans, Low Cost Marketing, Guerrilla Marketing

 Tele-Selling or Sales Training Program 
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Program Development
  1. Create Scripts/Survey Sheets
  2. Develop tracking systems
  3. Develop analysis systems
  4. Help set guidelines, goals
Coaching
  1. Train to use program
  2. Follow up on regular basis
  3. Offer mid course corrections, enhancements
Advertising/Marketing
  1. Review materials as needed
  2. Offers suggestions for improvements
  3. Offers alternatives
    1. increase effectiveness
    2. decrease cost
Structure
  1. Weekly meetings
    1. review past week's activities
    2. set goals for next week
    3. suggest changes and improvements
    4. deal with specific problems
  2. Telephone support between meetings
    1. unlimited
    2. suggested 2 calls between meetings
      1. one before calling days
      2. one after
    3. follow up memos, notes
      1. reinforce conversations
      2. document progress, activities
Results
  1. Fully developed tele-selling prospect program
  2. support ideas with actions
    1. three month intensive participation
    2. build habit of making regular calls
    3. telephone reflexes with objections
    4. set appointments with only qualified prospects
    5. get referrals more aggressively
    6. habit of setting weekly calling goals
    7. habit of tracking results and activities
    8. habit of cross motivation
Street Fighter Marketing, Inc.
467 Waterbury Court, Gahanna OH 43230
Phone: 614/337-7474 Fax: 614/337-2233
Questions? 1-800-SLUTSKY (758-8759)
Featured Product
Success Stories
 
 
A major fast food chain suffered declining same store sales due
to intrusion by two major competitors opening in the market for the first
time. Sales declined 23 percent. Street Fighter was brought in to develop
and implement a “quick deployment” plan-of-attack. Store-level
management and trained managers and franchisees learned to promote
their locations via a number of community opportunities, at very
low cost. Over a period of 90 days, the stores rebounded with a 22 percent sales increase. ________________________ ________________________
Paid media no longer produced the same return on investment that it did in the recent past for a nationally-recognized franchise company. Street Fighter Marketing developed local marketing tactics and implemented them in four pilot market areas, resulting in a 40 percent increase of customers tracked to LSM and Street Fighter Methods

 

Street Fighter Marketing, Inc. © 2010