| | Please select which bio you would like to see. | |
|
|
| Pick a Slutsky to speak at your next conference! |
Click on the image of Jeff Slutsky or Marc Slutsky to view their bios.
The Trouble With “Slutsky”
Growing up with the last name of “Slutsky” has not been a picnic. You can probably imagine what my nick name was . . . and it wasn’t “ski.” Even when I first started speaking, I remember some very awkward moments with the last name of Slutsky. At one of my very first National Speakers Association conventions I attended a breakout session. The seminar leader was telling us that, as speakers, our name is our product. So, when you introduce yourself to a client or speakers bureau over the phone it was important to also use an association in same to help that person remember your name.
All the attendees in that session spent a few minutes writing down examples of how they might use this suggestion. Then, in order, we stood up and announced to the group what we felt was our favorite. First Carol Ritz stood up and said, “Ritz like a Ritz cracker.” Then Mark Sanborn stood up and said, “Sanborn, like Chase and Sanborn coffee.” Then Jerry Coffey stood up and, “Coffey, like Chase and Sandborn coffee.” Then Danny Cox stood up and sat right back down. He didn’t even give it a try. Then I was called upon. I immediately stood up announced to the group, “Slutsky, like a polish prostitute!”
Everybody remembered me.
| Street Fighter Marketing, Inc. |
467 Waterbury Court, Gahanna OH 43230
Phone: 614/337-7474 Fax: 614/337-2233
Questions? 1-800-SLUTSKY (758-8759) |
|
|
| Featured Product |
Success Stories
A major fast food chain suffered declining same store sales due
to
intrusion by two major competitors opening in the market for the first
time. Sales declined 23 percent. Street Fighter was brought in to develop
and implement a “quick deployment” plan-of-attack. Store-level
management and trained managers and franchisees learned to promote
their locations via a number of community opportunities, at very
low
cost. Over a period of 90 days, the stores rebounded with a 22 percent sales
increase. ________________________ ________________________
Paid media no longer produced the same return on investment that it
did in the recent past for a nationally-recognized franchise company.
Street Fighter Marketing developed local marketing tactics and
implemented them in four pilot market areas, resulting in a 40 percent
increase of customers tracked to LSM and Street Fighter Methods
|
|
Home
