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Creating
a Grand Opening Event | |
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The Street Fighter
Grand Opening Day
By Jeff Slutsky and Marc Slutsky
Grand Opening Day Activities -- To
stimulate a trial visit and create an air of
excitement, you can use a number of different
activities. Generally you may find that you get
a better response if you plan your Grand Opening
on a Saturday.
Ribbon Cutting Ceremony -- This is an
ideal way to create positive community
relations. Simply drape a ribbon across the
front door of your store. The ribbon should
consist of 100 $1.00 bills, or you could tape
the bills to a standard ribbon. Contact a local
dignitary to officially open the store by
cutting the ribbon. This is someone who you
already invited to attend your VIP event the
night before. Then, let him or her present the
ribbon to a local charity.
High School Band -- Contact the local
high school band and ask them to participate in
the opening ceremonies. Consider offering them
an incentive of $100 as a donation to their
music department as fund for new instruments or
uniforms, in return for their appearance and
cooperation.
Radio Remote -- Arrange to have a radio
remote in front of your store. Offer the DJ gift
certificates for himself or herself and his or
her family to encourage participation. This
always provides excitement as DJ’s give away
over-the-air T-shirts and coupons, which of
course, you would provide.
Celebrity Appearance -- Arrange to have a
dignitary or celebrity appears to hand out
photos and autographs. Make this arrangement
with one of the VIP’s at the VIP event. Your
vendors may also have access to some celebrities
who endorse their products.
Caricature Artist -- Arrange to have a
caricature artist on hand to draw caricatures of
your customers. If customers do not wish to buy
them, arrange a discounted price and buy them or
hang around the store. Make sure the customer
sees you hanging up their caricature as this
will promote future visits.
Magician -- Hire a magician to go
throughout the store and occasionally outside
the store, performing magic tricks. He/she
should with regularity, pull “coupons” from
behind ears of customers, to help promote future
visits.
Street Fighter Action Plan
Activities for your Street Fighter
Grand Opening Day
- Ribbon Cutting Ceremony
- High School Band
- Radio Remote
- Celebrity Appearance
- Caricature Artist
- Magician
| Street Fighter Marketing, Inc. |
467 Waterbury Court, Gahanna OH 43230
Phone: 614/337-7474 Fax: 614/337-2233
Questions? 1-800-SLUTSKY (758-8759) |
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Success Stories
A major fast food chain suffered declining same store sales due
to
intrusion by two major competitors opening in the market for the first
time. Sales declined 23 percent. Street Fighter was brought in to develop
and implement a “quick deployment” plan-of-attack. Store-level
management and trained managers and franchisees learned to promote
their locations via a number of community opportunities, at very
low
cost. Over a period of 90 days, the stores rebounded with a 22 percent sales
increase. ________________________ ________________________
Paid media no longer produced the same return on investment that it
did in the recent past for a nationally-recognized franchise company.
Street Fighter Marketing developed local marketing tactics and
implemented them in four pilot market areas, resulting in a 40 percent
increase of customers tracked to LSM and Street Fighter Methods
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