“Brains Over Bucks.”

SOLUTIONS

Given the unique challenges your organization may have, the Street Fighter program is designed to be developed specifically to work within your organization. To do this you can take advantage of the many different services that are available. The most effective comprehensive local marketing program involved the four Street Fighter pillars of success:

• Community Marketing
• 4 Walls
• Targeted Direct Mail
• Local Digital Solutions

Community Marketing. The most expensive part of advertising, especially on the local level is the cost of the distribution of your advertising message. However, with the Street Fighter’s Community Marketing approach clients get their advertising distributed, free. By establishing relationships with local businesses, major employers, educational institutions, and community organizations, Street Fighter clients get dozens upon dozens of groups to refer their employees, customers, or members to the local unit. Additionally, this unique approach helps the client maintain their pricing credibility and maximize margins in the face of stiff competition and eroding mass media.

Four Walls. Community Marketing also includes opportunities within the four walls. Your customers and employees provide many opportunities for getting low cost and free advertising that motivates first time buyers. At the same time clients learn not to forsake their regular customers and provide them with sensible loyalty programs that actually generate loyalty instead of simply giving the store away. Visibility is also exploited at the four walls level and is done so using only a shoestring budget. When you figure what it would cost the unit to pay for a billboard at their location, creative increased visibility at the store level returns a great deal to the local unit.

Targeted Direct Mail. Once your ideal customers are profiled and targeted, your redemption of direct mail increases dramatically over the old “spray and pray” approach. Reaching the right prospect along with the right message allows you to maximize your efforts. And that is supplemented with other forms of distribution to reach those that don’t respond to direct mail. Collectively, you get a huge advantage over your competition month in and month out. And it’s all done for you.

Local Digital Solutions. This area changes rapidly but necessary to take advantage of all the potential new business that will increase your market share. Pay Per Click and Paid Sponsorships costs a fortune. Typical Search Engine Optimization services miss the big picture in the small local arena. And social media like Twitter, Facebook and others only provide a very small percentage of the on line transactions. Street Fighter has identified what is the most cost effective way to provide proven results using the web. It’s an elegant solution to an expensive problem.

Street Fighter Marketing Solutions come in a variety of formats:

Needs Analysis & Marketing Audit. This discovery process provides you with a clear idea of the existing promotional programs that you currently have that can be incorporated in a comprehensive community based marketing program. It also clearly outlines those areas that need further development that can provide your organization the highest return on investment in the shortest possible time.

Beta Test. Testing tactics is critical before rolling out any community based program. In this way you insure that your unit operators, franchisees, dealers, or agencies are investing their time in best practices with a proven track record to work for specifically for your industry and by your people. Those marginal tactics are weeded out so you can provide system wide, result oriented, simple yet effective ways to generate new customers, increased frequency of customers, and larger average dollars per transaction.

Rollout and Implementation Program. Whether you want Street Fighter to provide the heavy lifting or teach your people to do it, or a combination of both, putting the program into the field fast and effectively is critical to your success. Maintaining that program is also critical and provides you the long term return of marketing investment (ROMI) you demand from these efforts.

Professional Speaking. Street Fighter Marketing provides dynamic, entertaining, and humorous presentations jammed packed with proven content. Your convention attendees learn while their having fun doing so. Whether you need a keynote speaker to kick off your event or break out seminars and workshops to provide high impact ideas, Street Fighter is your best value in live presentations.